If you haven't seen the NBA All-Star weekend this year, you should really check it out. It's the best All-Star weekend in 10 years, with innovative and funny slam dunks, precision 3-point shooting, and a really competitive All-Star game. However, there are also many interesting things happening behind the scene, first it started with Chris Bosh of the Toronto Raptors made his All-Star campaign on YouTube, asking for fans to cast their ballots on NBA.com, then there's Rudy Gay (Slam Dunk contestant) asking for fans all over the internet to contribute videos of their own innovative dunks. These all demonstrated that Web 2.0 has  really evolved into the "Next Big Thing" for the Internet business. If the NBA stars can learn to use Web 2.0 concepts to market themselves, what is our lessons learned and how can we use it to promote ourselves? This is a question for all marketers!